As the Marketing Assistant at Barbera Homes, I'm responsible for the creation of various marketing materials (print & digital), implementation of the organization's social media plan, daily website maintenance and coordination of the customer design center. I also provide operational support to construction site project managers, vendors and home buyers. Customer feedback and analytics of digital platforms are utlized in the construction of a wide array marketing materials, as well as measure their progress.

Barbera Homes is a local homebuilder in Latham, NY. The organization currently has (4) active neighborhoods in Ballston Lake, Loudonville, Niskayuna and Castleton. Sites in Clifton Park, Colonie and Saratoga Springs are also in planning stages. 

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The process of building a home can be extensive and involves various steps. BH guides customers through the process, from signing the contract to the handing over of house keys. The "Selections Process" plan customers receive at contract signing lays out the BH homebuilding process, complete with a list of contacts should customers have questions. Partnerships with local vendors and sales agents ensures business is kept within the community and makes the selection process easier for customers. In addition, established communication practices streamline the homebuilding process and makes certain the customer's goals are met.